Send WhatsApp Messages Using Twilio – Benefits for Your Business
In today's digital world, WhatsApp has become one of the most powerful platforms for communication. Businesses are using it to connect with customers instantly and build strong relationships. With Twilio's WhatsApp API, you can easily send and receive messages securely, while ensuring smooth automation.
How It Works
The user (customer) sends the first message to your business number on WhatsApp.
Once you receive this message, you are allowed to reply and continue the conversation.
Twilio provides the API to manage these messages, automate replies, and even integrate with chatbots or CRM systems.
This ensures compliance with WhatsApp's rules – businesses can only send the first reply after the customer has shown interest by sending the first message.
Benefits of Using Twilio WhatsApp Messaging
Direct Customer Engagement
Communicate with customers in real time on the platform they use the most.
Automation Ready
Connect with chatbots, auto-replies, or workflows to handle FAQs, order updates, and support queries.
Global Reach
Send messages to customers worldwide without worrying about SMS charges or delivery issues.
Secure & Verified
Messages are sent through verified business accounts, building trust and credibility.
Two-Way Conversations
Unlike promotional SMS, WhatsApp allows businesses to have interactive and meaningful conversations.
Cost-Effective
Pay only for messages you send and receive – no hidden charges.
Example Use Cases
E-commerce
Send order confirmations, shipping updates, and return support.
Travel Agencies
Share booking details, tickets, and itinerary changes.
Education
Notify students about schedules, classes, and exam results.
Customer Support
Quick response to queries with automation + human support.
How It Works
Twilio is a trusted global cloud communication platform. It offers easy integration with your existing website, mobile app, or CRM system. With detailed analytics, flexible APIs, and enterprise-grade security, Twilio makes WhatsApp messaging simple and powerful.
👉 Start today by enabling WhatsApp messaging with Twilio and connect with your customers instantly!
1. Can I send a thank-you message on WhatsApp after someone submits a form?
Yes ✓ . Once a user submits your website form, you can automatically trigger a WhatsApp message using Twilio’s API. However, the user must send the first message to your business WhatsApp number before you can send replies.
👉 Example: Add a small note on your form like "Send us a Hi on WhatsApp to get instant updates." Once they message you, you can automatically reply with a thank-you message or confirmation.
2. Do I need user consent before messaging on WhatsApp?
Yes. WhatsApp requires that the customer initiates the conversation first. This ensures compliance and avoids spam.
3. Can I send promotional offers directly to users?
No. You can’t send unsolicited promotional messages unless the customer has opted in and started the conversation. You can, however, share offers and updates once the user engages with your business account.
4. Can I integrate form submission with WhatsApp via Twilio?
Yes ✓ . By connecting your form (using tools like Zapier, Make, or custom API integration) to Twilio, you can automatically send a WhatsApp reply when a form is filled out – provided the user has messaged you first.
5. What types of messages can I send?
Thank-you notes
Order updates
Booking confirmations
Event reminders
Customer support replies
6. Is it expensive to send WhatsApp messages with Twilio?
No. Twilio charges per conversation, not per message, making it cost-effective. Rates depend on your country and WhatsApp’s pricing model.